Great American Smokeout 2018: e-cigarettes?

E-cigarettes and youth don’t mix

About this time last year, tobacco companies in the United States were required to spend “money on TV ads again — not to sell cigarettes, but to warn against them…

“The campaign is the culmination of an 18-year legal battle in which the federal government sought to recover billions of dollars in health care related to tobacco-caused illnesses. After lengthy litigation, the court-mandated remedy is anti-smoking ads that will begin running in newspapers… and on TV… for a year.”

A complicating item in the tobacco marketplace is the growth of e-cigarettes. They are less deadly than regular cigarettes, and therefore perhaps a legitimate alternative to smoking for extant smokers. Conversely, e-cigarettes and youth don’t mix.

The Centers for Disease Control declares:

*The use of e-cigarettes is unsafe for kids, teens, and young adults.
*Most e-cigarettes contain nicotine. Nicotine is highly addictive and can harm adolescent brain development, which continues into the early to mid-20s.
*E-cigarettes can contain other harmful substances besides nicotine.
*Young people who use e-cigarettes may be more likely to smoke cigarettes in the future.
Arguably, the e-cigarette manufacturers have been targeting the young adult with their “fun” flavors

Breaking news: Juul will stop selling most e-cigarette flavors in stores and end social media promotion, bowing to F.D.A. pressure to curb teenage vaping.

I had a friend, Donna, who was often trying to quit smoking cigarettes, mostly because she knew how much I hated them. She developed brain cancer about a decade and a half ago. Figuring it didn’t matter, she resumed smoking yet again. I’m convinced those latter cigarettes even more agonizing right before she died.

Today is the Great American Smokeout, “an annual event sponsored by the American Cancer Society (ACS)… This social engineering event focuses on encouraging Americans to quit tobacco smoking. People are challenged to stop smoking for at least 24 hours assuming that their decision not to smoke will last longer, hopefully forever. Today, more than 43 million people in the United States smoke cigarettes, that is about 1 in 5 adults.”

Here are 15+ Of The Most Powerful Anti-Smoking Ads Ever Created, CDC’s anti-smoking ad campaign, and Powerful Anti Smoking Ads That Will Make You Quit. (Oh that it were so easy!)

I’ve seen this one a lot: CDC: Tips From Former Smokers – Terrie’s Tip Ad

E-cigarettes: a solution to smoking?

“In addition to the unknown health effects, early evidence suggests that e-cigarette use may serve as an introductory product for preteens and teens who then go on to use other tobacco products.”

Because smoking still kills hundreds of thousands of people a year, back in July 2017, the Food and Drug Administration was considering a new rule that would require tobacco companies to lower nicotine levels in cigarettes.

Essentially the plan is to get people to quit by trying to make cigarettes less addictive. Tobacco stocks tumbled over the news. “But the FDA says the change will help the market innovate, and push people to turn to alternatives like e-cigarettes.”

There is evidence in England that as the popularity of e-cigarettes rises, more smokers are able to quit.

In the US, though, prelimary research shows that the fall in sales of traditional cigarettes, which had been dropping for decades, “slowed in 2015, while sales of e-cigarettes — which also pose health hazards — are skyrocketing.”

The National Institutes of Health notes: “E-cigarettes are popular among teens and are now the most commonly used form of tobacco among youth in the United States. Their easy availability, alluring advertisements, various e-liquid flavors, and the belief that they’re safer than cigarettes have helped make them appealing to this age group. Further, a study of high school students found that one in four teens reported using e-cigarettes for dripping, a practice in which people produce and inhale vapors by placing e-liquid drops directly onto heated atomizer coils…

“In addition to the unknown health effects, early evidence suggests that e-cigarette use may serve as an introductory product for preteens and teens who then go on to use other tobacco products, including cigarettes… A study showed that students who had used e-cigarettes by the time they started 9th grade were more likely than others to start smoking cigarettes and other smokable tobacco products within the next year. However, more research is needed…”

E-cigarettes can also be dangerous to very small children who may access the product.

The e-cigarette craze may not be the panacea some had hoped for. For the Great American Smokeout, smokers might consider resources suggested by the American Cancer Society.

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