E is for Esso

Esso stations, unusual in franchising to African Americans, were a popular place to pick up a Green Book.

When I was growing up, as often as not, we got our gas from the Esso station. Esso (“S-O”) “is derived from the initials of the pre-1911 Standard Oil.” I didn’t remember this, but I read that it became the focus of so “much litigation and regulatory restriction in the United States [that in] 1972, it was largely replaced in the U.S. by the Exxon brand… while Esso remained widely used elsewhere.” Ironic, since the Exxon brand name has been forever tainted by the Exxon Valdez oil spill, not to mention purposefully manufacturing uncertainty on climate change.

Whereas Esso had quite a positive image, at least with many people of my father’s generation. For there was a time in the United States Continue reading “E is for Esso”