“Why so many blacks in ads?”

“An America fully integrating blacks is a better America.”

Old Navy ad

“Why so many blacks in ads?” is one of those burning issues that I was totally oblivious to until Frank S. Robinson, no relation to the Hall of Fame outfielder, as far as I know, laid it out recently.

He wrote that “I’ve made a point of tallying blacks in ads and commercials. And in fact they are way overrepresented, relative to their 13+% population share.” Oh, dear! And I thought we were supposed to be post-racial!

An “over-educated Trump supporter” named Bruce who’s “a conscientious, growing, practicing follower of Jesus Christ” – that is oxymoronic to me – elucidates further that not only are there too many blacks, but that “women as the head of household and/or the ‘brains of the outfit’ are overrepresented” as well, and breaks down other delineations.

“Urban liberal advertising agency powers are still directing ad content and money to buy ad campaigns, so this should be no surprise.

“However, are they risking a backlash? Are they fomenting a bit of ‘reverse racism’ and unnecessary divisiveness?”

Oh, so NOW it’s “divisiveness”. Maybe I need that course that some GWU law professor suggested to understand certain disgruntled 2016 voters.

To deal with this “scourge”, I recommend:

Frank should look at TV commercials, not just in recent years, but over the period that there has been national television. Let’s pick 1947, because that makes it an even 70 years, and because that was the year the World Series was first broadcast nationally – OK, to six cities from Schenectady to St. Louis.

Bruce should calculate the racial composition of those ads running in the 1950s and 1960s and well beyond versus the racial breakdown. He would discover, shockingly, that there was a certain group that was “overrepresented” compared to its numbers in the population for a very long time.

Moreover, the ads are representing a changing demographic. One in seven marriages in 2014 were of people from different races/ethnic groups, so the commercials represent not just what is but what will be.

At the point that the average number blacks and Hispanics et al. in ads are overrepresented over the seven-decade span – and not just the “non-threatening black friend” (yikes, 1 black person among 4 white people is already over your 13% quota!) – I’ll get back to them on what to do about this “problem”.

Meanwhile, I’ll muse over Frank’s assertion: “That yuppie demographic is where the consumer-spending money is. And for them, blackness is actually attractive; connoting coolness, hipness, with-it-ness, knowing what’s going on. Not inferior but superior. And to this demographic, an America fully integrating blacks is a better America. Putting them in ads hence creates a positive buzz.”

In other words, that assertion from the 1960s and ’70s that some deemed “racist” may be true: Black IS beautiful. And speaking of which, Procter and Gamble put out an ad called the Talk, which a conservative site described, in the title of its article, as “‘Sick sick sick’ racist Procter & Gamble ad crosses every line! If you are white, brace yourself before watching”.

Author: Roger

I'm a librarian. I hear music, even when it's not being played. I used to work at a comic book store, and it still informs my life. I won once on JEOPARDY! - ditto.

14 thoughts on ““Why so many blacks in ads?””

  1. The backlash is in full swing. The blatant reverse racism has caused me to avoid companies that put these ads on TV. Way too many blacks in TV ads. Also, ads that depict white people as buffoons while depicting blacks as all knowing and seeing are disgusting.

  2. After years of whites only ads, and a changing demographic, I’m fascinated by the many responses tp Frank Robinson’s article. It has been very informative.

  3. I felt compelled after reading this string of letters entitled an article I suppose, to implore the writer or scribbler to help POC on a global basis by going to a POC run country and offering your services to remove the product of the white man’s evil intellect, namely land mines. I feel confident that you are at least capable of removing one mine and if you bring some friends along with you, I’m sure a couple more mines can be safely detonated. You’ve should have no fear of “Bouncing Betty’s” castrating you as it is unlikely you possess the required attributes.

  4. Roger..you are CLUELESS..with your liberal ILK assertion a blacker America is a better America..you liberal leftist loser ! That is racist in itself.

  5. We all are equal and loved by God. But it would be nice to see husband and wife of the same race.

  6. This BLACK BLACK BLACK crud is out of control. People are SICK OF IT!
    People need to see through the ads/manipulation and recognize the intention is to make us all OBSESSIVE ABOUT SKIN COLOR. And the ones pushing this are succeeding. COLOR is all anybody talks about any more.

    I find myself searching out OLD OLD movies/TV content in order to avoid this disgusting nonsense of SHOVING BLACK & OTHER NONWHITES IN MY FACE every time I turn on TV.

    –Enough already!

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