TV: controversy over a Cheerios ad?

She was adamantly against mixed-race marriage. “What about the children?” she proclaimed. They’ll never fit in, they’ll be scorned by both blacks and whites, and be outcasts in society.

My fascination over a cereal ad – no, actually, THE Cheerios ad featuring an interracial couple and their child – is that all the hate it has engendered doesn’t surprise me at all. The argument from opponents – besides the scatological responses so bad that General Mills had shut off the comments on the YouTube video – is that “they are throwing” miscegenation “in our faces”, whereas the cereal producer’s claim is that they’re showing the diversity of the population. There has been a clear uptick in the number of mixed race marriages in the US this century.

Of course, you KNOW what the real problem is for some people with that ad? Continue reading “TV: controversy over a Cheerios ad?”