If one goes to the various Stewarts shops in the greater Albany area – there are approximately one billion of them – you cannot but notice that the price of their ice cream, which they make, has been creeping up. You don’t even need to actually BUY the ice cream there, the displays are so prominent. The sale price has creeped up from $2.39 in the recent past, then rising, usually in 20-cent increments, until it’s now $3.19. I suspect, from personal experience, that Stewarts has experienced some price resistence as a result.
So Stewarts has gone on the offensive. Signs in the stores in recent weeks have noted that the ice cream may be $3.19, but it’s $3.19 for a FULL half gallon. Other ice cream producers may have held the line on their price, but they have instead shrunk the package size to a quart and a half. Continue reading “Stewarts has that full-value thing going”